Denim Heritage

Tradition is not inherited, it is gained over the years, as well as the know-how of these masters of Denim.

Premium

Premium as Perfection, as Refined, as Fashion, as Exclusive... In summary, no fashionista leaves without wearing them!

Contemporary

As a key piece of our wardrobe, the denim becomes a "must-have' of many of our looks. These brands follow all the trends. With such a wide range of possibilities deciding will be difficult. Fortunately, our wardrobe is not obliged to rely on only one pair of jeans ... In fact, it's strongly not recommended to only have one pair!

Rock

Rock is not just a music style, but a way of life. Wear it! Come as you are, as you were as Nirvana used to say.

Edito

The
inventors/

There is a lot of history behind denim, jeans and their inventors.

Jeans are trousers cut using a denim cloth with rivets.

Initially it was worn to work in because of the jean cloth and it dates back to the XVIe century, well before, Levi’s, Diesel, Le Temps des Cerises, Lee ou Kaporal.

In 1853, Levi Stauss, a German immigrant, used this cloth for overalls and trousers.

The historic jean brands are Levi’s, Lee (first to produce the zip jean), Wrangler (Blue Bell). Amongst Levi jeans, you can find fashion collection and the very trendy Levi’s 501, Levi’s 511 or Levi’s 506. The production of denim cloth refers to the weave of the blue cotton thread.

Jeans are an unusual piece of fabric, because it has been transformed from a work trouser to a fashion accessory that flatters your body shape (push up pocket jeans are the fashionable jeans in September 2012), in different colours ( washed out jeans, stone wash, used, bleach or coated), different styles and cuts ( from Levi 501 to Diesel Zatiny to famous Brooklyn Lee and the body shape jean Salsa push up).

Today, Women’s jeans as much as Men’s jeans has evolved in cloths ( twill), weight (oz), its manufacturing process (sand blasting banned from the production chain).

In this respect, Diesel jeans, Levi jeans, Pepe jeans or even French makes such as Les Temps des Cerises or Kaporal has strict checks in its production.

Fashion jean companies, such as Hilfiger Denim release new cuts against Levi’s, Diesel, Pepe Jeans ou Nudie Jeans.

Fashionable cloths: low waist, high waist, crotch, pockets, straight cut, flared jeans, denim and wash out, stretch jeans, comfort ( 12 oz weave), are important for the jean concept. When finding your perfect jeans for your body shape the innovative, Levi’s Demi Curve jean collection, Levi’s Bold curve offer perfect jeans to get a great looking behind ( creative pockets).

Their
evolution/

The internet, the newcomer in jean sales has taken off, with outlet jeans and more recently new collections, for Diesel, Kaporal and even Pepe Jeans.

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